Diageo Launches 100-Proof Cinnamint Whiskey in 750 mL at $19.99
Rumple Minze has introduced Cinnamint Whiskey, its first product innovation in years, a 100-proof flavored whiskey blending blazing cinnamon heat with icy peppermint chill in a caramel-rounded whiskey core. The new 750 mL expression will roll out nationally in March 2026 at a $19.99 suggested retail price.
1. Product Launch Details
Rumple Minze Cinnamint Whiskey is a 100-proof flavored whiskey combining fiery cinnamon and signature peppermint in a single bottle. The 750 mL format, priced at $19.99, will be available nationally starting March 2026 alongside 375 mL, 50 mL and 1 L sizes.
2. Brand Strategy
This marks Rumple Minze’s first portfolio expansion in years, aiming to capture the popular “fire and ice” shot trend without mixing. The product reinforces the brand’s audacious identity and appeals to both longtime fans and new legal-age drinkers seeking bold flavor experiences.
3. Distribution and Pricing
The rollout covers multiple bottle sizes at competitive price points to suit varied consumer preferences, with the flagship 750 mL at $19.99. Diageo will leverage existing bar and retail channels where Rumple Minze has a strong presence behind bars and at checkout points.
4. Potential Impact on Diageo
While part of a broad spirits portfolio, this innovation could drive incremental sales in the flavored whiskey segment and bolster Diageo’s market share in bar shot occasions. Success depends on consumer uptake and social media buzz generated by the brand’s cult following.