DICK'S Sporting Goods Named Presenting Sponsor of Ripken Nationals Championship
DICK'S Sporting Goods has become Presenting-Level Sponsor for Ripken Nationals and Ripken Nationals Championship through a partnership with Unrivaled Sports. The agreement includes integrated activations alongside Under Armour’s exclusive performance apparel role across multiple youth sports events nationwide.
1. Partnership Overview
Unrivaled Sports has formed landmark partnerships with Under Armour and DICK'S Sporting Goods to elevate youth sports experiences, naming DICK'S as the Presenting-Level Sponsor for Ripken Nationals and the Ripken Nationals Championship. Under Armour will serve as the exclusive performance apparel provider for all youth athletes at Ripken Nationals qualifiers, championships and marquee Unrivaled Baseball and Flag Football events nationwide.
2. Ripken Nationals Activation Details
The collaboration will roll out integrated experiential activations, including Under Armour’s "Road to Ripken Nationals" content series and DICK'S Sporting Goods Post-Game Press Conference social series highlighting athlete and coach reactions. GameChanger will provide live-stream coverage of key tournament moments at Cooperstown All Star Village, bringing enhanced visibility to participants and sponsors.
3. Strategic Impact for DICK'S Sporting Goods
DICK'S sponsorship delivers premium brand presence throughout tournaments, reinforcing its commitment to youth sports and engaging families with big-league experiences. The partnership builds on DICK'S Sports Matter initiatives by offering elevated touchpoints that could drive store traffic, community loyalty and long-term customer relationships.