Digital Brands Group Deploys SECUR3D AI to Combat Counterfeits with Outdoor Apparel Partner
APP•Digital Brands Group announced a new strategic AI collaboration with a leading outdoor performance apparel brand, deploying SECUR3D's AssetSafe platform to identify counterfeit listings and unauthorized digital assets across online marketplaces. The March 2026 Herschel Supply Co. deployment uncovered $500,000 in estimated counterfeit losses, underscoring its AI-driven protection gains.
1. New AI Brand Protection Collaboration
On May 28, 2026, Digital Brands Group announced a strategic AI brand protection collaboration with a leading outdoor performance apparel brand, leveraging SECUR3D's AssetSafe platform to detect counterfeit listings, unauthorized digital assets and online intellectual property infringements across digital marketplaces.
2. Previous Deployments and Impact
In March 2026, the company released data from its initial SECUR3D deployment with Herschel Supply Co., where preliminary scans identified counterfeit activity linked to an estimated $500,000 in losses, demonstrating early return on investment for its AI-driven protection ecosystem.
3. Broader Technology Strategy
Since November 2025, Digital Brands Group has forged multiple AI partnerships, including a collaboration with Renov AI to advance data intelligence and analytics, highlighting its pivot from a direct-to-consumer apparel operator to an AI infrastructure provider for global consumer brands.
4. Market Context and Outlook
With global trade in fake goods valued at $467 billion and 83% of online counterfeiting flowing through social and e-commerce channels, Digital Brands Group aims to capitalize on rising demand for AI-powered brand defense and expand its footprint in the AI commerce and security market.
