Direct Digital unit Orange 142 launches Enrollment Edge resource hub for higher education marketers

Initial releases include campaign metrics guidance, an enrollment marketing maturity model, marketing-admissions alignment resources, and lead quality and conversion analysis.

The hub aggregates tools, research, best-practice guides, operational frameworks, expert interviews and actionable resources for colleges, universities and career education institutions.

Direct Digital Holdings unit Orange 142 launched Enrollment Edge, a resource hub aimed at improving higher education enrollment marketing performance.