Disney to Cut 1,000 Marketing Jobs Under ‘Project Imagine’ Overhaul
Disney will cut about 1,000 marketing roles—less than 1% of its global workforce—consolidating advertising for films, TV and streaming under ‘Project Imagine’ led by CEO Josh D’Amaro. The plan extends more than 8,000 cuts since 2022 as Disney seeks to bolster profitability given volatile film-market conditions.
1. Project Imagine Marketing Overhaul
Under CEO Josh D’Amaro, Disney has launched Project Imagine to unify marketing for its films, television series and streaming services under a single organizational structure to improve promotional efficiency.
2. Job Cut Details
The company plans to eliminate about 1,000 roles—representing less than 1% of its global workforce—primarily within its marketing division as part of this consolidation.
3. Cost-Saving Efforts and Financial Impact
These cuts add to more than 8,000 positions eliminated since 2022, targeting significant cost savings to support profitability as box office returns remain volatile.
4. Industry Context and Outlook
Analysts will watch whether streamlined marketing efforts translate into higher engaged audiences and improved margin performance in Disney’s entertainment and streaming segments.