Enhanced Games Boosts 100m World Record Bonus to $10 Million After 21 PBs
ENHA•Enhanced has boosted its 2027 Men's 100m sprint world record prize to $10 million for any athlete breaking the 9.58s benchmark set by Usain Bolt. The inaugural Enhanced Games delivered a new 50m freestyle world record at 20.81s, 21 personal bests from 13 athletes, and secured over $32 million in sponsorships.
1. Prize Increase for 2027 100m Sprint
Enhanced has announced that any athlete who breaks the current 9.58s world record in the Men’s 100m sprint at the 2027 Games will earn a $10 million bonus, up from the previous record incentive. This move is designed to attract elite sprinters and generate global interest in the enhanced competition format.
2. Performance Highlights at Inaugural Games
The inaugural Enhanced Games in Las Vegas featured Kristian Gkolomeev setting a 50m freestyle world record of 20.81 seconds, earning $1.5 million in a single night. Athletes delivered 21 personal bests across multiple disciplines, with an average six-year gap since their prior records and an average competitor age of 30.
3. Sponsorship Contracts and Audience Reach
Organizers secured over $32 million in sponsorship deals before year-end, with existing partners expressing strong re-sign interest. Preliminary viewership metrics across TV, streaming, print, radio and social media surpassed internal targets, with full data to be released shortly.
4. Roadmap for 2027 and Beyond
Planning is already underway for the 2027 Enhanced Games, alongside smaller regional events focusing on endurance sports. The company aims to expand its Live Enhanced platform and premium performance medicine offerings, leveraging proven medical protocols to ensure athlete safety and drive revenue growth.
