MediaCo Holding Inc. announced the launch of full-power station WDYB-CD as an owned-and-operated EstrellaTV affiliate in Orlando, Florida, with a March 24, 2026 on-air date. This move transitions the network’s presence from its 17-year affiliation with Hearst Television’s WKCF 18.3 to direct carriage, enabling MediaCo to capture advertising and retransmission revenues previously shared with a third party. Orlando ranks among the top five U.S. Hispanic television markets by population growth, with the Hispanic community representing over 30% of the metro area’s 2.7 million residents, underscoring the strategic importance of this expansion for MediaCo’s long-term revenue and distribution goals.

In 2025, EstrellaTV achieved a 14% year-over-year increase in Adults 18–49 prime-time viewership, marking its first annual prime-time gain since 2018 and more than doubling the network’s previous best annual growth of 6%. Nielsen panel data spanning January–December shows three consecutive quarters of year-over-year gains: a 23% rise in 2Q25, a 0.3% uptick in 3Q25, and an unprecedented 57% jump in 4Q25. Monthly comparisons indicate gains in nine of the past 13 months, including back-to-back December increases. Late-night programs such as Noticiero Cierre de Edición delivered a 35,200 average P18–49 monthly audience in December, reflecting strengthened performance in fringe dayparts and validating the network’s content investment strategy.

MediaCo and Sigma Audio Networks LLC unveiled a national audio network designed to streamline multicultural radio and digital audio buying for advertisers targeting Hispanic, Black, Asian American and bicultural audiences. Leveraging MediaCo’s roster of brands—WBLS-FM, HOT97, Que Buena Los Angeles and Don Cheto Radio—the network offers unified access across more than 150 million multicultural consumers via premium programming, syndication, creator partnerships and live community events. Sigma’s platform introduces a single-buy model intended to replace fragmented regional buys, positioning MediaCo to capture a larger share of the estimated $600 million spent annually on targeted multicultural audio advertising.