Etsy Q4 GMS Climbs 2.4% to $3.59B, Revenue Up 6.6%
Etsy reported Q4 2025 consolidated GMS of $3.59B, up 2.4% year-over-year (1.3% currency-neutral), and revenue of $881.6M, a 6.6% increase excluding divested Reverb. Net income was $110.7M with adjusted EBITDA of $222.5M (25.2% margin), and the company projects renewed GMS growth in FY 2026.
1. Consolidated Q4 Financials
Etsy reported consolidated GMS of $3.59B in Q4, up 2.4% year-over-year and 1.3% on a currency-neutral basis excluding Reverb, with revenue of $881.6M, a 6.6% increase; take rate reached 24.5%, net income stood at $110.7M, adjusted EBITDA was $222.5M (25.2% margin), and cash balances totaled $1.8B. During the quarter, Etsy repurchased $133M of common stock under its buyback program.
2. Etsy Marketplace Performance
The core Etsy marketplace delivered GMS of $3.29B, up 0.1% year-over-year, with app transactions growing 6.6% to account for 46% of GMS. Active sellers totaled 5.6M (down 1.5%), active buyers were 86.5M (down 3.4%), and Etsy added 6.8M new buyers and reactivated 10.4M existing buyers, for 17.2M gross additions, while habitual buyers reached 5.9M and trailing twelve-month GMS per active buyer held at $121.
3. Strategic Initiatives and Outlook
Key initiatives included expanding third-party shipping partnerships into five new markets, launching agentic shopping integrations with Google and Microsoft for seamless AI-powered checkout, and agentic payments with Stripe; Etsy also highlighted curated gift ideas and Cyber deals campaigns. The company expects sustained GMS growth in fiscal 2026 based on these strategic investments.