Farnam Unveils Endure Gold Fly Control, Launches Sweepstakes with $5,000 Grand Prize
Central Garden & Pet’s Farnam brand marks its 80th anniversary with the launch of Endure Gold Fly & Mosquito Control, featuring two new active ingredients. Farnam's Horse Care Grant Sweepstakes will award a $5,000 grand prize, five $1,000 grants and ten $150 product bundles from May 1–July 31.
1. Farnam’s 80th Anniversary and Legacy
Farnam marks eight decades of equine care as part of Central Garden & Pet, offering fly control, supplements, grooming, dewormers and rodenticides since 1946. The brand’s 2025 refresh aimed to modernize its image while preserving customer trust built over generations of horse owners.
2. Launch of Endure Gold Fly & Mosquito Control
Farnam introduced Endure Gold Killer Fly & Mosquito Control featuring two novel active ingredients and a new mode of action, targeting peak fly and mosquito season. This marks one of the brand’s most significant product innovations in recent years.
3. Horse Care Grant Sweepstakes Details
Running May 1–July 31, Farnam’s Horse Care Grant Sweepstakes will select 16 winners: one $5,000 grand prize, five $1,000 grants and ten $150 product bundles. Eligible participants can submit 2026 horse care receipts covering veterinary, feed, training and other approved expenses.
4. Strategic Marketing and Engagement Implications
The sweepstakes and product launch reinforce Farnam’s commitment to innovation and customer support, aiming to drive brand engagement and potentially boost equine portfolio sales. These initiatives align with Central Garden & Pet’s broader strategy to strengthen market share through targeted campaigns.