Figma’s $1.37B Forecast Heightens AI Competition, Adobe Price Targets Lowered
Figma forecasted 2026 revenue of $1.36–$1.37 billion, surpassing $1.29B estimates and sparking a 14% premarket rally while unveiling a hybrid AI-credit monetization model. Meanwhile, Goldman Sachs, UBS and Piper Sandler cut Adobe’s price targets to $290, $340 and neutral, citing lagging growth and margin pressure from AI investments.
1. Figma’s Revenue Forecast and AI Strategy
Figma projected 2026 revenue of $1.36–$1.37 billion, above $1.29B estimates, triggering a 14% premarket surge. The design platform plans to sell AI credits through a new hybrid monetization model starting in March to offset rising AI and operational costs.
2. Analyst Downgrades and Margin Concerns for Adobe
Goldman Sachs cut Adobe to Sell with a $290 target, UBS trimmed its target to $340, and Piper Sandler moved to Neutral, citing next-twelve-month revenue and EPS growth trailing peers by 1% and 8%, and noting that AI investments are weighing on gross margins.
3. Competitive Implications for Adobe
Figma’s AI-driven growth and fresh monetization approach intensify competitive pressure on Adobe’s core design and creativity segments, potentially eroding market share as enterprises and freelancers seek integrated AI solutions with flexible pricing.