Fitell Rebrands as GMEX Robotics, Nasdaq Listing Update on March 12
Fitell Corporation completed a legal name change to GMEX Robotics effective March 2, 2026, and its Nasdaq ticker will switch from FTEL to GMEX starting March 12, 2026. The rebrand signals a strategic shift from fitness equipment e-commerce toward AI-powered consumer robotics, AI-driven hardware and a unified robotics ecosystem.
1. Rebranding and Ticker Change
Fitell Corporation filed amended and restated memorandum and articles of association under the BVI Business Companies Act and, effective March 2, 2026, legally changed its name to GMEX Robotics Corporation. Its Nasdaq Capital Market listing will begin trading under the updated corporate identity on March 12, 2026, with no change to its CUSIP and no action required by existing shareholders.
2. Strategic Expansion into Robotics
The rebrand marks a deliberate evolution from fitness equipment e-commerce into the design, manufacturing and commercialization of AI-driven robotic solutions. GMEX Robotics will focus on three core pillars: intuitive consumer and commercial robots, AI-embedded hardware with self-learning capabilities, and a unified ecosystem of interconnected robotic products powered by proprietary algorithms.
3. Continued Fitness Operations and Leadership Build-Out
GMEX Robotics will retain its fitness and health division as a laboratory for human movement and ergonomics insights, ensuring continuity in consumer engagement. The company is also assembling a leadership team and technical workforce specialized in mechatronics, computer vision and machine learning to drive its ambitious robotics agenda.