Survey highlights Gen Z’s stronger organic awareness
Flowers Foods subsidiary Dave's Killer Bread released new consumer research ahead of National Organic Month, highlighting stronger organic awareness among Gen Z than older cohorts.
The survey found 77% of respondents aware of organic health benefits, with 44% of Gen Z describing themselves as very aware versus 15% of baby boomers.
It also showed 69% of Gen Z consider buying organic-labeled products important, the highest of any generation.
The brand said it offers 37 USDA Organic, Non-GMO Project Verified product varieties, with a limited-edition Pumpkin Spice Madness Bagels launch running through November while supplies last.
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