Ford shares have fallen 8% this year amid a broader downturn in US auto sales, with light-vehicle deliveries down more than 6% in the first quarter and March volumes falling nearly 12% to about 1.4 million units.

Elevated average transaction prices approaching $50,000, higher interest rates and rising gasoline costs have dampened consumer demand, reversing the surge seen in pre-tariff buying and creating a tougher sales environment for Ford.