Fox to Acquire Roku for $22 Billion, Boosting Streaming Reach
ROKU•Fox Corp will buy Roku for $22 billion, integrating Roku Channel and Fox One’s 2.9 million subscribers. Roku’s platform currently yields a 20% revenue share on subscriptions and 30% on advertising, enhancing Fox’s streaming footprint and ad inventory.
1. Acquisition Deal Details
Fox Corp will acquire Roku for $22 billion, marking one of the largest streaming deals this year. The transaction consolidates Roku’s platform under Fox's ownership, aiming to leverage Roku's distribution and ad technology to strengthen Fox's direct-to-consumer offerings.
2. Fox One Subscriber Integration
Fox One, Fox’s premium streaming service with 2.9 million subscribers, will continue operating on Roku’s platform. The acquisition allows Fox One to tap into Roku’s existing user base and content ecosystem without disrupting current distribution agreements.
3. Roku Revenue Model
Roku currently earns a 20% revenue share on third-party subscription fees and a 30% share on advertising revenue through the Roku Channel. These terms provide Fox with immediate recurring revenue streams and broaden its ad inventory.
4. Strategic Outlook
The deal expands Fox’s streaming footprint and viewership reach, complementing its investments in Tubi and legacy networks. Fox may leverage its cash position to pursue additional streaming acquisitions and consolidate its position in the competitive OTT market.
