Fresh Del Monte Debuts Three Courtside Smoothies at Miami Open from March 15–29
Fresh Del Monte returns as official Miami Open sponsor from March 15 to 29, offering three Courtside Smoothies: Grand Slam Green, Pinkglow Sunset Serve and Match Point. The company will run videoboard takeovers, on-court activations during six main-stadium matches and social media giveaways for match tickets and samples.
1. Partnership Activation
Fresh Del Monte returns for its third consecutive year as official Miami Open sponsor from March 15 to 29 at Hard Rock Stadium, leveraging videoboard takeovers and on-court activations during six main-stadium matches to boost brand exposure.
2. Courtside Smoothie Offerings
The company is serving three unique smoothie blends—Grand Slam Green, Pinkglow Sunset Serve and Match Point—each combining fresh fruits and juices for rapid hydration and convenient courtside refreshment.
3. Fan Engagement Initiatives
Attendees can sample smoothies at the Courtside Smoothie stands on Sunset Terrace, while social media giveaways provide opportunities to win match tickets and free smoothie samples by engaging with Fresh Del Monte’s promotional campaigns.