Frost Bank Inks First MLB Partnership with Rangers, Offers $10K Scholarship
Frost Bank has signed its first MLB partnership with the Texas Rangers, launching Rangers Youth Academy financial literacy programming and weekly Frost Fridays gameday activations. The deal includes a $10,000 scholarship for a Youth Academy participant and extends Frost’s sponsorship portfolio across major Texas sports teams.
1. Partnership Details
Frost Bank has become the Official Financial Literacy Partner of the Texas Rangers, marking its first partnership in Major League Baseball. The collaboration is designed to empower families in the Dallas–Fort Worth area through financial education and branded fan experiences.
2. Youth Academy Initiative
Under the Rangers Youth Academy programming presented by Frost, young learners will receive hands-on instruction in budgeting, saving and smart spending. The program also features a $10,000 scholarship awarded to one academy participant to support continued financial education.
3. Frost Fridays Activations
On all Friday home games at Globe Life Field, Frost Fridays will deliver interactive fan activities, exclusive giveaways and special promotions. Frost branding will be integrated throughout the stadium and in broadcast segments to engage attendees.
4. Strategic Impact
This MLB deal expands Frost’s sports sponsorship portfolio alongside the San Antonio Spurs, Houston Rockets and Austin FC, reinforcing its community engagement strategy. The partnership is expected to enhance brand recognition across Frost’s 66 financial centers in North Texas.