GameSquare Signs SypherPK with 20M Followers, Expands Click Network to 60M
GAME•GameSquare’s Click Management signed SypherPK, one of gaming’s top creators, who brings over 20 million followers across YouTube, Twitch and Instagram as its highest‐profile addition to date. Combined with the recent Steak signing and the appointment of Justin Miclat, Click’s network now exceeds 60 million followers.
1. Signing of SypherPK
GameSquare’s Click Management added SypherPK (Ali Hassan), a leading Fortnite creator with over 20 million combined followers across YouTube, Twitch and Instagram, marking the highest-profile signing to date.
2. Network Expansion and Recent Moves
This addition follows the recent onboarding of Steak, the second-largest Roblox creator, and the appointment of Justin Miclat as Chief Growth Officer, boosting Click’s total creator network to more than 60 million followers for premium brand inventory.
3. Platform Strategy and Monetization
The integrated platform offers full-stack solutions—talent management, data analytics, creative services, and experiential activations—aimed at scaling creator businesses, enhancing monetization, and delivering measurable outcomes for global brand partnerships.
