Gen Brands Double Independent Testing Honors to 28 Awards, Outpacing Last Year’s 16
Gen's Norton, Avast, AVG and Avira brands collected 28 awards—up from 16 last year—from AV-Comparatives, AV-Test, SE Labs and AVLab across real-world protection, advanced threat defense, system performance and usability. Honors include AV-Comparatives' Top-Rated Product 2025 for Norton, Avast and AVG and two AVLab Product of the Year titles.
1. Award Overview
Gen's consumer cyber safety brands—Norton, Avast, AVG and Avira—secured 28 honors from leading independent testing organizations, nearly doubling last year’s 16 recognitions across malware protection, threat defense, system performance, usability and cross-platform coverage.
2. Highlights from Independent Labs
AV-Comparatives granted 16 awards including Top-Rated Product 2025 distinctions for Norton, Avast and AVG and Approved Security Product certifications for all four brands; AV-Test named seven Gen products Best Usability and Best MacOS Security; SE Labs crowned Norton as Consumer Security Innovator; and AVLab awarded Product of the Year to Avast Free Antivirus and Norton Antivirus Plus.
3. Strategic Impact
These awards validate Gen's advanced AI-powered threat detection and performance optimization, reinforcing its global leadership in consumer cyber safety and potentially boosting customer acquisition, engagement and brand reputation among nearly 500 million users.