GEN Korean BBQ Launches Four Marinated Meats in 169 Stater Brothers Markets
GEN Restaurant Group launched four fully-marinated CPG Korean BBQ meats across all 169 Southern California Stater Brothers Markets, offering Beef Bulgogi, Chicken Bulgogi, Pork Bulgogi, and Beef Short Ribs. This grocery rollout integrates authentic restaurant recipes into retail, broadening GEN’s distribution and creating a new revenue channel.
1. CPG Meat Rollout at Stater Brothers
GEN Restaurant Group has introduced four fully marinated ready-to-cook meats—Beef Bulgogi, Chicken Bulgogi, Pork Bulgogi, and Beef Short Ribs—across all 169 Stater Brothers Markets in Southern California.
2. Product Formulation and Quality
Each SKU features traditional Korean ingredients such as garlic, soy sauce, sesame oil, and gochujang to replicate the bold flavors of in-restaurant marinated meats and is positioned for quick home preparation.
3. Distribution Partnership and Scale
Stater Brothers, with nearly $4–4.7 billion in annual sales across 169 locations, provides GEN with a high-volume distribution channel that serves millions of customers in its fresh meat departments.
4. Strategic Growth and Revenue Diversification
This grocery store initiative marks GEN’s entry into the CPG market, aiming to diversify revenue streams beyond its 59 company-owned restaurant grills and leverage growing consumer demand for authentic Korean BBQ at home.