Genius Sports CEO says US sports wagering demand persists as prediction market rules evolve

Genius is positioned to benefit by supplying official data, settlement, integrity, pricing and customer acquisition services to exchanges, market makers and sportsbooks.

Locke said regulators are moving toward stricter settlement standards, which could increase the value of official data.

Kalshi’s Michigan-Western Michigan settlement error forced a reversal on an estimated $18.6 million market, highlighting settlement risks.

Genius Sports CEO Mark Locke said U.S. demand for sports wagering will persist, even if prediction-market rules change.

Locke expects today’s prediction-market structure to change, even with a court win; product rules, taxes and safeguards remain unresolved.