Google AdExchange Tops CTV Trust Index with Lowest 4.1% Arbitrage Rate
The Q1 2026 Connected TV Seller Trust Index 2.0 shows only 4.1% of programmatic CTV inventory is arbitraged and ranks Google AdExchange as the top 'Direct' seller across US platforms. A 4.5% S&P 500 pullback to its 50-day moving average underscores market volatility that may impact Alphabet shares.
1. Q1 2026 CTV Seller Trust Index 2.0 Results
The Q1 2026 Connected TV Seller Trust Index 2.0 ranked over 20 programmatic CTV sellers and found a 4.1% arbitrage rate—the lowest among CTV, web (20.8%) and mobile (16.2%). Google AdExchange claimed the top 'Direct' seller spot in the US, outpacing Xandr Monetize and Index Exchange.
2. S&P 500 Pullback and Alphabet Sensitivity
The S&P 500 slid 4.5% from its May 27 record high of 7,621 to the 50-day moving average at 7,248 before rebounding to 7,431. Elevated margin debt ($1.30 trillion) and an inverted equity risk premium highlight volatility that could influence Alphabet’s stock performance.
3. Global Sustainability Awards 2026 Entry Deadline
Entries close June 29 for the Global Sustainability Awards 2026, recognizing enterprise, innovation and environmental impact across eight categories. The ceremony is set for September 8, with senior professionals from major organizations, including Google, serving on the judging panel.
