Google Granted Four-Week Extension in EU Digital Ad Antitrust Probe
European Commission granted Google an additional four weeks to respond to preliminary objections in its digital advertising antitrust probe, extending its formal response deadline into early June. The investigation examines whether Google gave unfair preference to its own ad tech services, with potential fines if issues remain unresolved.
1. Deadline Extension
European Commission formally notified Google that it has an additional four weeks to submit its observations on the preliminary objections in its digital advertising antitrust investigation, delaying its response deadline into early June.
2. Investigation Scope
The probe focuses on whether Google’s integrated ad tech stack unfairly advantages its own demand‐side platforms and ad exchanges over competing services.
3. Potential Consequences
If Google’s responses do not satisfy the Commission’s concerns, it could face fines up to 10% of global turnover and be required to alter key ad business practices.
