Google Rebrands Fitbit App, Launches Fitbit Air and Trains 150+ on Agentic AI
GOOG•Google is rebranding the Fitbit app as Google Health and launching the new Fitbit Air wearable to revitalize its consumer health division. Google Cloud Security hosted Agentic AI training for over 150 practitioners at Google Next 2026 using Vertex AI environments to address a 92% industry AI adoption challenge.
1. Consumer Health Rebranding
Google is consolidating its health services by rebranding the Fitbit app as Google Health, integrating wearable data and health insights under a unified platform to enhance user engagement and streamline its consumer health offerings.
2. New Fitbit Air Wearable
Google unveiled the all-new Fitbit Air, a lightweight wearable designed to track fitness metrics with improved sensors and battery life, positioning it as a direct successor to previous Fitbit models and a key driver of hardware sales.
3. Google Health Coach Service
Google introduced the Health Coach feature within the newly branded app, offering personalized guidance and AI-driven recommendations to increase user adherence and open potential subscription revenue streams.
4. Agentic AI Practitioner Training
At Google Next 2026, Google Cloud Security provided hands-on Agentic AI training to over 150 practitioners using dedicated Vertex AI environments, addressing a 92% industry-wide AI adoption challenge and bolstering its cloud AI credentials.
