Google Secures EU Approval for $32B Wiz Deal, Italy Ad Spend to Hit $15.58B
Google secured EU antitrust approval for its $32B acquisition of Wiz, clearing a major regulatory hurdle and expanding its cloud security portfolio. Italy's digital ad market is forecast to grow at a 12.3% CAGR to $15.58B by 2029, with Google retaining the largest share of search, social and e-commerce advertising.
1. EU Clears $32B Wiz Acquisition
Google received EU antitrust clearance for its $32B Wiz acquisition on February 10, allowing it to integrate Wiz’s threat detection and cloud security services into its enterprise portfolio. The deal strengthens Google Cloud’s competitive position against AWS and Azure in cybersecurity solutions.
2. Italy Digital Ad Spend to Reach $15.58B by 2029
Forecasts show Italy’s digital ad market will expand at a 12.3% CAGR from 2026 to 2029, reaching $15.58B by the end of the period. Google holds the dominant share in search advertising while investing in compliance-ready retail media and emerging formats such as CTV and DOOH.
3. U.K. App Store Policy Adjustments
In response to U.K. regulatory directives, Google will update Play Store policies to permit alternative payment methods and third-party app stores. These changes aim to comply with consumer protection rules while maintaining security and revenue safeguards.