Hasbro Shares Surge 7.48% to $105.35 on Roth MKM Buy Rating
Hasbro shares hit $105.35 intraday—its highest level since 2020—after Roth MKM reiterated a buy rating with a $105 target, closing up 7.48%. The company swung to a $322.4 M net loss last year on 14.6% revenue growth to $4.7 B, delivered $201.6 M Q4 net income, and announced a $0.70 dividend.
1. Market Reaction and Rating
Hasbro shares rallied to an intraday high of $105.35—its strongest level in six years—after Roth MKM reaffirmed a buy rating and set a $105 price target, leading the stock to close up 7.48% at $104.
2. 2025 Financial Results
For full-year 2025, Hasbro reported an attributable net loss of $322.4 M compared with a $385.6 M profit in 2024, despite net revenues rising 14.6% to $4.7 B on the strength of product and licensing gains.
3. Q4 Performance
In Q4, the company reversed a prior-year loss to post $201.6 M in net income on revenues of $1.4 B, marking a 31% year-over-year increase driven by strong holiday sales and digital segment growth.
4. Capital Returns and Outlook
Hasbro declared a $0.70 per-share dividend payable March 4 and authorized a $1 B share repurchase to enhance shareholder value, while projecting 3–5% revenue growth and $1.4–1.45 B in adjusted EBITDA for 2026.