Hershey Debuts New Marshmallow, Strawberry PB&J Cups as Azzad Hikes Stake 96.5%
The Hershey Company launched two limited-edition Reese’s Cups—Marshmallow and Strawberry PB&J—nationwide in multiple package sizes for a limited time. Azzad Asset Management increased its Hershey stake by 96.5%, adding 9,661 shares to reach 19,673 shares following fourth-quarter purchases.
1. Launch of Limited-Edition Reese’s Cups
Hershey introduced two nostalgic flavor mashups—Reese’s Marshmallow Cup and the returning Reese’s Strawberry PB&J Cup—as limited-time offerings. Both products feature classic milk chocolate and peanut butter combined with marshmallow or strawberry filling, and are available nationwide in Standard Big Cups, King Big Cups and Snack Size Bags.
2. Azzad Asset Management Stake Increase
During the fourth quarter, Azzad Asset Management boosted its position in Hershey by 96.5%, purchasing an additional 9,661 shares to hold a total of 19,673 shares. This increase reflects growing institutional interest in Hershey’s long-term growth prospects.