Hilton Unveils Deepika Padukone Campaign after 11 Billion‐View Debut, Eyes 400 India Hotels
HLT•Hilton launched a new international campaign starring Deepika Padukone, building on its 2025 debut that amassed over 11 billion views and rolling out across social, digital and outdoor channels. Shot at Conrad Bengaluru, the work spans dining, wellness, loyalty and service and underlines Hilton’s plan to reach 400 trading hotels in India.
1. Campaign Launch and Record-breaking Momentum
Hilton today introduced the next phase of its “It Matters Where You Stay” campaign with global icon Deepika Padukone, leveraging the brand’s record-breaking 11 billion social and digital views in 2025. The global roll-out spans social, digital and outdoor platforms in over 140 countries and emphasizes the company’s focus on hospitality as the cornerstone of modern travel.
2. Creative Content and Brand Experience
Shot at Conrad Bengaluru, the campaign showcases movement, dining, wellness, loyalty and service through a broad suite of content. Hilton collaborated with GRAMMY-winning director Nadia Marquard Otzen, choreographer Shay Latukolan and composer Mikey McCleary to create emotionally engaging storytelling that highlights seamless technology, curated spaces and personalized service.
3. India Expansion Strategy
The campaign underscores Hilton’s ambition to grow its footprint in India to 400 trading hotels in the coming years. By spotlighting Hilton Team Members, intuitive experiences and the benefits of Hilton Honors, the initiative aims to reinforce the brand’s support system for travelers away from home.
