Australia launch marks first Asia-Pacific expansion
Hims & Hers expanded into Australia, its first Asia-Pacific market, via the rebrand of Eucalyptus-owned men’s health platform Pilot.
Pilot became Hims effective today, keeping existing treatment plans and provider relationships while shifting onto Hims’ digital platform.
Management targets USD 1 billion in annual international revenue within three years, positioning Australia as a key growth driver.
Australia’s telehealth market is projected to reach USD 2.56 billion by 2034, supporting the investment case for the launch.
Hims is building local operations with dedicated leadership and medical oversight, including Tim Doyle, Gus Wood, and Chief Medical Officer Matt Vickers.
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