Holley Performance Brands Adds Premium 2026 Activations After 105k Attendees, 75M Impressions
Holley Performance Brands expands its 2026 flagship event roster with new premium activations after attracting 105,000 attendees and 75 million social media impressions in 2025. Key additions include expanded LS Fest East Sunday programs with drift ride-alongs, kart track access, merchandise pop-ups and Premier Car Show Parking.
1. 2026 Event Expansion
Holley Performance Brands has broadened its 2026 flagship schedule with enhanced programming designed to deepen fan engagement and strengthen brand reach across its four consumer verticals: American Performance, Modern Truck & Off-Road, Euro & Import, and Safety & Racing. The company is introducing new premium activations intended to increase on-site participation and elevate the overall attendee experience.
2. 2025 Season Performance
The company’s 2025 event season drew more than 105,000 attendees and generated over 75 million social media impressions across LS Fest West, LS Fest Texas, LS Fest East, MoParty, Holley Ford Festival, and the DINAN & APR HausParty. These metrics underscored strong enthusiast demand and provided a solid foundation for the expanded 2026 lineup.
3. Highlighted 2026 Features
Key additions in 2026 include expanded Sunday programming at LS Fest East featuring Drift Challenge ride-alongs, access to a renovated kart track, a satellite merchandise pop-up store, and a Premier Car Show Parking program showcasing select vehicles in high-visibility areas. Additional offerings across the season will allow fans to experience LS-powered touring laps, professional drift car ride experiences, and other paid premium touchpoints.