Hollister Launches 60-Item Home & Dorm Line With Target at $19.95–$64.95
ANF•Abercrombie & Fitch’s Hollister brand debuts a home and dorm collection with Target, launching 60 apparel and bedding items priced $19.95–$64.95. The multi-season partnership aims to expand Hollister beyond apparel into décor, with initial drops available June 28 online and in select stores.
1. Partnership Details
Abercrombie & Fitch Co.’s Hollister division has initiated its first home and décor collaboration with Target, establishing a multi-season agreement to introduce The Hollister Collection into the dorm and bedroom categories.
2. Product Range and Pricing
The initial drop features nearly 60 items, including bedding sets in twin/twin XL and full/queen configurations priced $34.95–$64.95, weighted plushies and decorative pillows at $19.95–$39.95, and fleece loungewear pieces at $24.95–$49.95.
3. Strategic Rationale
By combining Hollister’s signature soft textures and nostalgic prints with Target’s expertise in affordable home design, the partnership seeks to diversify revenue streams as consumer lifestyles evolve and capture the college-dorm market.
4. Distribution and Launch Schedule
The collection launches June 28 on hollisterco.com, Target.com, in most Target stores and select Hollister outlets, with additional product drops scheduled ahead of the holiday season and in spring 2027.
