House of Doge Lists on Nasdaq After Merger, Secures Global Sports Stakes and Dogecoin Payment Deals
HODO•House of Doge closed its merger with Brag House Holdings, listing on Nasdaq and naming Marco Margiotta CEO. The company has acquired principal stakes in Milano Hockey Club, HC Sierre and US Triestina Calcio 1918, and launched Dogecoin payment integrations with Paxos and MoonPay to span over 6,000 merchants.
1. Merger and Public Market Debut
House of Doge completed its merger with Brag House Holdings, becoming a Nasdaq-listed company backed by its existing equity holders. Marco Margiotta has been appointed CEO to oversee strategic growth and capital allocation. Public market access is intended to fund expansion of payments infrastructure, sports investments and tokenization initiatives.
2. International Sports Portfolio Expansion
The combined company is principal investor in the newly formed Milano Hockey Club, approved for the 2026/27 ICE Hockey League season. It remains second-largest owner and sponsor of HC Sierre, champions of the 2025/26 Sky Swiss League, and holds the largest equity stake in US Triestina Calcio 1918. This multi-club ownership strategy aims to drive fan engagement and long-term balance sheet value through sports-based commerce.
3. Dogecoin Payments Infrastructure Partnerships
In early June, House of Doge integrated Dogecoin into Paxos’ enterprise-grade brokerage and custody network, extending potential access to platforms such as PayPal, Venmo and Mercado Libre across more than 150 countries. A separate partnership with MoonPay will power ÐOGE Pay for over 6,000 merchants. These deals expand payment acceptance beyond the company’s proprietary Such app.
4. Direct-to-Consumer Platform and Tokenization Roadmap
The beta launch of the Such mobile application in May serves as the first live deployment of its payments and commerce infrastructure and a lab for new features. Key priorities for the remainder of 2026 include development of a global Dogecoin debit card, tokenization of real-world assets starting with sports clubs, and fan engagement tokens. The company also supports the 21Shares Dogecoin ETF as part of a diversified revenue model encompassing ETF fees, payments services, brand licensing and sports-based commerce.
