iHeartMedia Becomes Amazon Ads Reseller; AWS Boosts GPU Hourly Rates to $14.04
AMZN•iHeartMedia will resell Amazon Ads' audio and video inventory across Prime Video, Twitch, Music, Fire TV and Alexa, enabling unified DSP buying with first-party shopper data. AWS will raise GPU rental costs for P5 and P6 instances to $5.19–$14.04 per accelerator hour from July 1, sustaining AI demand and boosting cloud revenue.
1. iHeartMedia Partnership Expansion
iHeartMedia has been named a local reseller of Amazon Ads’ audio and video inventory, covering Prime Video, Twitch, Amazon Music, Fire TV and Alexa. Advertisers can now manage premium audio, streaming and video campaigns from a single hub, leveraging Amazon DSP and first-party shopper data for improved targeting and measurement.
2. AWS GPU Pricing Adjustment
Starting July 1, AWS will update reservation rates for EC2 Capacity Blocks for machine learning, raising hourly GPU rental prices for P5 and P6 accelerator instances to between $5.19 and $14.04. This marks the first price increase since January and reflects sustained tight supply and high enterprise demand for AI compute power.
3. Revenue and Market Implications
By integrating Amazon’s ad technology with iHeartMedia’s creative and sales expertise, Amazon Ads stands to grow its audio and video ad revenue. The GPU price hike could bolster AWS margins if enterprise workloads absorb higher costs, but may prompt some customers to explore alternative compute options if rates climb further.
