Infobird says H1 2026 revenue fell 45.8% as customers cut ad budgets
IFBD•Infobird revenue fell 45.8% to $1.86 million in the six months ended June 30, 2026, as customers cut maternity and baby advertising budgets. The company reported a wider loss, including a $12.8 million goodwill impairment.
1. Revenue and loss
Infobird’s revenue fell 45.8% to $1.86 million in the first half of 2026 as customers cut advertising budgets on its maternity and baby vertical platform. The company flagged a wider loss, driven by a $12.8 million goodwill impairment.
2. Costs and cash
Gross profit declined to $809,043, while gross margin rose to 43.4% from 37.2%. Selling expenses increased 166.9% to $2.67 million as Infobird sought to expand marketing services beyond the maternity and baby platform. Cash, cash equivalents and short-term investments totaled $3.7 million at June 30, down from $5.1 million at December 31, 2025.
