Inspired Entertainment Expands Global Virtual Sports Distribution With Playtech Via SaaS Deal
Inspired Entertainment has signed a SaaS distribution agreement with Playtech to deliver its Virtual Sports portfolio via Playtech’s Sportsbook platform to operators worldwide, leveraging a cloud-hosted, back-end integration. The deal opens global markets to Inspired’s licensed virtual sports and U.S. sports offerings, aiming to drive player engagement and operator growth.
1. Details of SaaS Distribution Agreement
Inspired Entertainment has entered a SaaS distribution agreement with Playtech, enabling delivery of its Virtual Sports portfolio via Playtech’s Sportsbook platform to operators worldwide through a cloud-hosted, back-end integration that can be adapted to customer needs.
2. Virtual Sports Portfolio
Inspired’s Virtual Sports lineup includes market-leading licensed content and U.S. sports offerings designed to enhance engagement and drive player growth across interactive and retail gaming channels.
3. Strategic Impact
The partnership combines Inspired’s cloud-native delivery with Playtech’s established operator network, extending global reach and providing seamless access to virtual sports content, which could boost recurring revenue streams and customer retention.
4. Company Profiles
Inspired Entertainment provides B2B gaming content, technology and services for licensed gaming, betting and lottery operators, while Playtech offers an end-to-end sportsbook platform and content suite across more than 50 regulated jurisdictions with over 7,400 employees.