iPhone 17 Drives 26% February Sell-Through Surge While ASP Jumps 6.9%
Global iPhone sell-through rose 26% year over year in February, driven by iPhone 17’s 20% unit sales increase versus iPhone 16. Average selling price climbed 6.9% YoY—led by a 20.2% rise in China—while estimated January–February iPhone revenue totaled $35.7 billion, below the $56.5 billion forecast.
1. iPhone 17 Sales Surge
In February, global iPhone sell-through increased 26% year over year as demand for the iPhone 17 line drove a 20% gain in unit sales versus the prior-generation iPhone 16 from September through January. The base iPhone 17 model contributed 39% of the growth, while the Pro Max accounted for 21%.
2. ASP Growth and Regional Drivers
Average selling price rose 6.9% year over year in February, marking consistent monthly gains since the iPhone 17 launch, aside from October. Robust demand in China propelled a 20.2% ASP increase in the region, amplifying overall revenue per device.
3. Revenue Performance vs Forecast
Estimated January–February iPhone revenue reached $35.7 billion, significantly below the $56.5 billion projection, highlighting a gap between sales momentum and analyst expectations. This contrasts with record iPhone revenue of $85.3 billion in Q1 of the previous year and underscores the need to sustain both volume and pricing.