ISPD says PepsiCo’s global media budget award affects Anagram Mexico contract
PEP•ISPD said PepsiCo’s direct award of its global media budget is affecting Anagram Mexico’s contract. PepsiCo-linked business is estimated to represent 31.5% of ISPD’s 2026 revenue and 8% of gross margin; the impact on 2027 cannot be assessed until negotiations conclude.
1. Contract impact
ISPD said PepsiCo’s direct award of its global media budget is affecting the PepsiCo contract at Anagram Mexico. The business is estimated to account for 31.5% of ISPD’s consolidated revenue in 2026 and 8% of gross margin. ISPD said the impact on 2027 cannot be assessed until negotiations with PepsiCo conclude.
