JOYY unit BIGO Ads joins Google AdMob as bidding partner
JOYY•BIGO Ads, an advertising platform under JOYY, became generally available in Google AdMob mediation as an in-app bidding partner. The company said its SDK is integrated into more than 55,000 apps, and Talkie reported that ARPU from BIGO Ads doubled during AdMob mediation testing.
1. AdMob integration
BIGO Ads became generally available in Google AdMob mediation as an in-app bidding partner. The integration broadens the platform’s access to app publishers, with the aim of increasing bidding competition, eCPM, fill rates and ad revenue.
2. Testing and reach
Talkie reported that ARPU from BIGO Ads doubled during testing via AdMob mediation. BIGO Ads said its SDK has been integrated into more than 55,000 apps.
