Just Bare Tops $1B in Sales, Frozen Portfolio Hits $750M
Just Bare hit $1 billion in retail sales in 2025 after 45% growth, including $750 million from its frozen fully cooked chicken. Market share jumped from 1% to 13% over three years, securing the #1 fully cooked chicken sales pace and prompting a new Walker County, Georgia, facility.
1. Sales Milestone
Just Bare achieved $1 billion in retail sales in 2025 following a 45% annual growth rate, with its frozen fully cooked chicken portfolio contributing over $750 million in revenue.
2. Market Share Leadership
The brand increased market share from 1% to 13% over three years, securing the #1 sales pace position in the fully cooked chicken category through double-digit distribution gains across mass, club and grocery channels.
3. Expansion Initiative
To meet escalating demand, Pilgrim’s Pride is building a new prepared chicken facility in Walker County, Georgia, specifically to produce Just Bare products and expand production capacity.
4. Strategic Impact
This performance highlights Pilgrim’s Pride’s strategic emphasis on high-value prepared foods, leveraging innovation in clean-label platforms, operational excellence and targeted investments to drive sustained growth.