Kraft Heinz Launches Jell-O Simply Gelatin with 25% Less Sugar in Three Flavors
Kraft Heinz unveiled Jell-O Simply, a ready-to-eat gelatin line using vegetable and fruit juices for coloring, at least 25% less sugar, available in three flavors. The product rollout underscores KHC's push to eliminate artificial dyes by 2027 and expand natural-ingredient offerings with instant pudding in August.
1. Jell-O Simply Product Details
Kraft Heinz introduced Jell-O Simply, a ready-to-eat pre-made gelatin range colored with vegetable juice, fruit juice and turmeric extract, offering at least 25% less sugar than the classic line and launching in orange, raspberry lemonade and blueberry flavors.
2. Market and Regulatory Pressures
Pre-made gelatin sales have dropped 21% over four years and gelatin mix sales are down 4%, as consumers demand natural ingredients; federal regulators have banned dye Red 3 and retailers like Target are phasing out synthetic colors in packaged foods.
3. Expansion and Future Outlook
Kraft Heinz plans to expand Jell-O Simply in August with vanilla and chocolate instant puddings and banana and strawberry gelatin mixes, aligning with its commitment to eliminate artificial dyes from U.S. products by 2027 after removing dyes from other flagship brands.