LENZ Therapeutics has made VIZZ available through a telehealth platform offering online evaluation by licensed eye care professionals plus prescription fulfillment and home delivery. The launch will be backed by a national TV advertising campaign featuring Sarah Jessica Parker to reach roughly 128 million Americans with presbyopia and boost adoption.
LENZ’s new telehealth option connects patients to independent licensed eye care professionals for online eligibility evaluations. Approved prescriptions are automatically routed to an e-pharmacy partner for seamless fulfillment and home delivery, offering a direct-to-consumer pathway for VIZZ.
The telehealth launch coincides with a nationwide television and digital campaign under the ‘Tired of Reading Glasses’ theme. Brand ambassador Sarah Jessica Parker will feature prominently to drive consumer recognition and interest in VIZZ.
With an estimated 128 million Americans affected by presbyopia, the integrated telehealth and media strategy aims to remove access barriers. LENZ expects the combined initiative to accelerate patient adoption and support ongoing commercial growth of VIZZ.
