Lionsgate Unveils Twilight and John Wick Limited-Edition Perfumes with Scentbird
On March 5, Lionsgate’s consumer products released two exclusive perfumes with Scentbird: Twilight Eau de Parfum with floral amber notes, and John Wick Eau de Parfum blending spiced lemon, gunmetal accord and amber bourbon. Both collectible scents will sell via subscription and à la carte channels with social activations.
1. Fragrance Collaborations
On March 5, Lionsgate’s Global Products & Experiences division partnered with Scentbird to develop two exclusive Eau de Parfums based on The Twilight Saga and John Wick franchises. These collaborations leverage IMG Licensing to translate iconic film narratives into collectible fragrance drops.
2. Product Profiles
The Twilight Eau de Parfum features a floral amber composition opening with plum butter, night-blooming tuberose and moon flower, finishing with macadamia and creamy woods. The John Wick edition blends spiced lemon, gunmetal accord, clary sage, cedarwood and amber bourbon to reflect the franchise’s precision and intensity.
3. Distribution and Marketing
Each fragrance will be available for a limited time via Scentbird’s subscription model and à la carte purchase options. Launch campaigns include multi-phase social storytelling, experiential sampling, creator partnerships and high-impact out-of-home placements to drive engagement and subscriptions.