Lucid and Wackenhut to Open Sales in Baden-Baden March 30 and Stuttgart
Lucid has signed Wackenhut as its first European retail partner, launching sales and service in Baden-Baden from March 30, 2026, and expanding to Stuttgart this summer. The hybrid strategy leverages Wackenhut’s 11 premium Baden-Württemberg locations to broaden Lucid’s distribution footprint while maintaining brand control.
1. First European Retail Partnership
Lucid has formalized its first retail partnership in Europe by signing Nagold-based Wackenhut, a family-owned dealer group with 11 locations across Baden-Württemberg. Sales and service operations will begin in Baden-Baden on March 30, 2026, followed by a Stuttgart launch this summer.
2. Hybrid Retail Strategy
Under the new model, Lucid retains control over brand positioning and pricing while Wackenhut manages regional sales and service. This approach complements Lucid’s existing direct-to-consumer studios in Munich, Frankfurt, Düsseldorf and Hamburg.
3. Expansion and Customer Access
By integrating Wackenhut’s EV-ready facilities and high-voltage technicians, Lucid aims to enhance service accessibility and shorten delivery times in Germany’s largest auto market. The partnership is positioned as a cost-efficient method to drive growth and diversify Lucid’s revenue streams.