Lupa Systems in Talks to Acquire New York Magazine and Vox Podcast Network
Lupa Systems is in advanced talks to acquire New York Magazine and Vox Media’s podcast network, including The Cut, Vulture, Grub Street and Pivot. The deal follows James Murdoch’s 2020 resignation from News Corp’s board and deepens the Murdoch family media rivalry.
1. Acquisition Talks Details
Lupa Systems, founded by James Murdoch, is negotiating to purchase New York Magazine and Vox Media’s podcast division. The package includes editorial brands The Cut, Vulture, Grub Street and the Pivot podcast hosted by Kara Swisher and Scott Galloway, though terms remain subject to final agreement.
2. Strategic Implications
The proposed purchase would expand Murdoch’s independent media footprint, providing access to digitally native audiences and premium editorial content. It positions Lupa Systems as a counterweight to traditional News Corp assets like Fox News and the Wall Street Journal.
3. Murdoch Family Rivalry
James Murdoch resigned from News Corp’s board in 2020 over editorial disputes and has since challenged family succession plans in court. This acquisition would mark another chapter in the ongoing competition between James and his siblings for media influence.