Magnite Enables Programmatic In-Store Audio Ads on Nova Retail Network, Reaching Millions
Magnite has partnered with Nova Entertainment to enable programmatic buying across the Nova Retail Network, delivering curated in-store audio ads to millions of shoppers nationwide at point of purchase. Seventy-two percent of Australian audio buyers adopted programmatic buying in 2025, highlighting strong demand for automated audio campaign activation.
1. Partnership Overview
Magnite has formalized a deal with Nova Entertainment to power programmatic ad buying on the Nova Retail Network, integrating its automated platform with one of Australia’s leading in-store audio systems. Advertisers can now access premium digital audio inventory programmatically, streamlining campaign activation and expanding brand reach at retail points of purchase.
2. Nova Retail Network Reach
The Nova Retail Network delivers curated audio content and advertising directly to consumers across retail locations nationwide, engaging millions of shoppers with targeted messaging at the moment of purchase. This environment offers brands high-impact opportunities to connect with audiences in real time within physical retail spaces.
3. Programmatic Adoption Trend
Programmatic buying in audio channels has surged in Australia, with 72% of audio advertisers purchasing inventory programmatically in 2025. This trend underscores growing demand for automated, data-driven ad solutions as brands seek efficiency and scale across emerging audio environments.