Magnite, LG Ad Solutions extend partnership for three years to enable agentic home-screen ad buying
MGNI•Magnite and LG Ad Solutions extended their partnership for three years, keeping SpringServe as LG’s exclusive CTV video ad server and making Magnite a preferred programmatic partner for LG inventory across North America, APAC and EMEA.
1. Expanded ad partnership
The extension also makes LG Home Screen inventory available for agentic buying through Magnite’s Seller Agent. Independent agency H/L ran the first agentic Home Screen campaign on LG inventory for the Northern California Toyota Dealers Association. The companies will deepen integration between SpringServe ad serving and ClearLine buying tools.
