Magnite expands Orchestration layer across TV and audio
Magnite expanded partnerships to extend its Orchestration layer into linear TV, addressable TV, streaming TV, and digital audio.
DIRECTV Advertising will integrate to make its premium TV inventory, authenticated audiences, and measurement easier to discover and activate via AI workflows.
Samsung Ads inventory will support high-impact streaming TV formats such as interactive home screen units and pause ads.
iHeartMedia inventory will be available for AI-driven buying across live audio streams and podcasts, enabling dynamic, context-aware placements.
Orchestration also supports third-party agents from firms such as Newton Research, with interoperability with platforms including Databricks.
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