Tapestry partners with Google to sell Coach, Kate Spade via Gemini app, AI Mode checkout - TPR News | RalliesTapestry partners with Google to sell Coach, Kate Spade via Gemini app, AI Mode checkout
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TPR• Google partnership brings Coach and Kate Spade checkout into Search and Gemini
- Tapestry partnered with Google to sell Coach and Kate Spade products directly in Google Search, including AI Mode, and the Gemini app.
- An in-app Buy button enables checkout via Google Pay without website redirects, aiming to shorten the path from discovery to purchase.
- The integration uses the Universal Commerce Protocol, designed to support additional AI commerce environments as consumer shopping behavior shifts.
- UCP-powered checkout is live in the U.S., with plans to expand to other geographies.
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