MarketWise Q2 billings jump 57% on increased customer acquisition
MKTW•Updated outlook
- MarketWise raises FY 2026 billings guidance by 10% to $330 million.
- Company expects FY 2026 cash flow from operations of $50 million.
- MarketWise maintains full-year dividend target of $1.80 per share.
What drove the result
- Marketing investment - Company said increased investment in customer acquisition drove billings growth and a rise in paid subscribers.
- Higher sales and marketing costs - Net loss was attributed to timing of deferred revenue recognition and increased sales and marketing expenses.
- Strategic shift - Company plans to moderate customer acquisition and focus on cash generation and margin improvement in the second half.
Quarterly results and billings
- Digital financial research platform's Q2 revenue declined 5% year over year, missing analyst expectations.
- Q2 billings rose 57% year over year to the highest since 2023, driven by increased customer acquisition.
- Company raised FY 2026 billings guidance by 10% to $330 million, a 21.7% year-over-year increase.
