McDonald’s €150m Ireland Expansion to Open 25 Restaurants, Add 1,750 Jobs
McDonald’s will invest €150m in Ireland over five years to open 25 restaurants and create 1,750 jobs, marking its 50th anniversary with a 100th outlet in 2027. A new 13-second video has reignited McDonald’s rivalry with Burger King through heightened social media engagement.
1. €150m Expansion Plan in Ireland
McDonald’s has committed €150m over the next five years to open 25 new restaurants across Ireland, aiming to launch about five outlets annually. The investment underpins a strategic push to deepen market penetration and aligns with the chain’s long-term growth objectives in the region.
2. Job Creation and 50th Anniversary
The expansion is set to create approximately 1,750 new jobs nationwide, boosting local employment and supporting franchisees. McDonald’s opened its first Irish outlet nearly 50 years ago and plans to mark its golden anniversary in 2027 by opening its 100th restaurant.
3. Site Modernisation and Supply Chain Impact
Alongside new outlets, McDonald’s is allocating funds to modernise existing sites, including a €3m upgrade of the Cork Douglas restaurant. The company spends over €240m annually through its Irish supply chain, sourcing from producers and partners across the country.
4. Viral Rivalry Video
A recently released 13-second video clip has sparked renewed competition with Burger King, generating significant social media buzz. The clip highlights McDonald’s brand presence and aims to drive customer engagement in the fast-food market.