McDonald’s Extends Capgemini Contract Five Years to Drive $45B Loyalty Sales
McDonald’s extended its partnership with Capgemini by five years to modernize restaurants and digital channels, targeting 250 million loyalty users and $45 billion in systemwide loyalty sales by end of next year. The deal also expands integration of Google Cloud and AI for in-restaurant technology enhancements.
1. Partnership Extension
McDonald’s has extended its technology partnership with Capgemini for five years, encompassing engineering, deployment and support of its global customer-facing digital channels and in-restaurant systems.
2. Growth Targets
The renewal aligns with McDonald’s goal of achieving 250 million 90-day active loyalty users and generating $45 billion in annual systemwide sales from loyalty members by the end of next year.
3. Technology Integration
Key initiatives include restaurant modernization, rapid delivery of new digital features, adoption of cost-efficient operating models, and deeper integration of AI and Google Cloud to enhance consumer and crew experiences.